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VanillaSoft Announces GoVideo Integration To Drive Sales Enablement With One-To-One Video Messaging

Source: VanillaSoft Source: VanillaSoft

VanillaSoft, a sales software and engagement platform, announced a new integration with video marketing platform Vidyard.

The integration with GoVideo, Vidyard’s video messaging app, aims to humanize the sales process and accelerate success with one-to-one video messages. The companies said the integration will be available to VanillaSoft customers in Q1 of 2019.

“Making a human connection between salespeople and their prospects is critical for sales success,” said Micheal Litt, CEO and Co-Founder of Vidyard, in a statement. “We know video is a powerful tool for sales engagement and leaders in the space like VanillaSoft see the potential of this technology for their users. It’s a terrific match and we’re excited to extend the reach of our technology to VanillaSoft’s large and growing customer base.”