Vidyard, an online video platform, released product enhancements and an extended partner ecosystem to help B2B businesses achieve a video-first content strategy.
The latest release includes an improved video player designed to support JavaScript minification, as well as enhance SEO capabilities and responsiveness. In addition, Vidyard has expanded its partner ecosystem and added native-app integrations for Drift, Frontspin, Allbound and Quip.
Vidyard also announced that it has a fully-certified Marketo integration. The integration brings performance and feature enhancements designed to let joint Marketo and Vidyard users easily add video content to their campaigns and track audience engagement.
“Video content publishing in business has nearly doubled within the last 12 months as we all look to keep pace with the changing expectations of today’s buyers and employees,” said Michael Litt, Co-founder and CEO of Vidyard, in a statement. “There is a clear trend towards going video-first throughout the customer experience. We’re committed to helping organizations realize this vision by making video a seamless and integrated part of marketing, sales and customer service programs.”
