B2B database ZoomInfo has acquired digital marketing intelligence provider Clickagy to enhance its go-to-market intelligence platform and improve users’ ability to engage prospects and target accounts.
The acquisition will allow ZoomInfo to absorb Clickagy’s behavioral intent data from more than 300,000 publishing domains into its own platform, providing sales and marketing professionals with processed insights into their customers’ buying behavior and intent signals. As a result, users will have access to higher-quality intent data to leverage at scale.
“B2B intent data is becoming core to the way modern go-to-market organizations prioritize their outreach to prospects and customers,” said Henry Schuck, ZoomInfo’s Founder and CEO, in a statement. “Our acquisition of Clickagy enables us to scale intent to provide what will soon be the market’s most predictive and complete B2B intent data set for sellers and marketers. We believe this acquisition both exemplifies our mission to continuously innovate and cements our position as the pacesetter for data-driven sales and marketing outreach.”