ZoomInfo has acquired B2B firmographics data & sales intelligence software EverString to enhance its database and help enterprise companies target customers, define their ICPs, leverage keywords to increase win-rates and focus on their go-to-market strategies.
The acquisition involves integrating EverString’s network of parent account linkages, website redirects, aliases and more into ZoomInfo’s data platform, providing users with access to firmographic data that increases market visibility, enrichment results and points of contact for targeted outreach. This allows go-to-market teams to identify and target specific buying centers instead of individuals with no buying power.
“Sellers and marketers need access to deep and accurate company data to reach prospects and customers at the right times with the right messages,” said Henry Schuck, ZoomInfo’s Founder and CEO, in a statement. “EverString has succeeded in building an innovative data platform that harnesses artificial intelligence, robust web indexing and machine learning algorithms to deliver industry-leading B2B data coverage and depth. With EverString, we’re creating an even greater single source of truth for businesses that sellers and marketers can use to hit their numbers even faster.”