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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

HubSpot Adds Email Marketing To Product Suite

HubSpot announced yesterday the addition of a revised email marketing system and contact database to its core product lineup. Focused on providing marketers with tools to maximize their prospect and customer data, HubSpot’s new contacts database is designed to centralize information and integrate with CRM and existing systems. Coupled with…
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Intuit To Purchase Demandforce

Intuit Inc. recently agreed to purchase Demandforce, a San Francisco-based Software-as-a-Service company for SMBs. Demandforce’s SaaS, application is used by thousands of small businesses to automate marketing and customer communications, build and maintain a strong online reputation, and raise their profile with local consumers. The cash transaction, valued at approximately…
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Eloqua Appoints Heidi Melin As New Chief Marketing Officer

Eloqua recently announced the appointment of new Chief Marketing Officer Heidi Melin, a marketing executive with experience leading some of Silicon Valley’s most respected technology brands. Melin, who has held CMO posts at Taleo, Polycom and Hyperion Solutions, will report directly to Eloqua CEO Joe Payne. Melin has led marketing…
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Infusionsoft Surpasses Expectations In Q1, Grows Global User Base To 31,000

Infusionsoft, a provider of sales and marketing software for small businesses, reported record growth during Q1 2012, surpassing its quarterly goals. Infusionsoft closed Q1 with nearly 1,100 new customers — growing its customer list to 8,700 small businesses with 31,000 users in 62 countries. According to the company, its customers…
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HubSpot Expands Offerings To Include Voice-Based Marketing Automation

HubSpot, a provider of integrated marketing solutions, has added the Ifbyphone LeadResponder to the Hubspot App Marketplace. Designed to address the gap between web inquiries and sales follow-up, LeadResponder gives marketers the ability to instantly deliver inbound web leads to sales representatives as a phone call. Ifbyphone's integration with HubSpot…
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Harte-Hanks Reports Lower Revenue for 2011, Enhances B2B Marketing Service Offerings

After coming off a disappointing fourth quarter, Harte-Hanks executives say the company is poised for faster growth heading into 2012 – including a series of efforts that have expanded the company's position in the B2B marketing and demand generation space. For the fourth quarter, the company reported operating revenue of…
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Steve Gershik Joins SiriusDecisions As Vice President of Worldwide Marketing

B2B research and advisory firm SiriusDecisions today reported the appointment of Steve Gershik as Vice President of Marketing. News of the company addition comes on the heels of after another year of record growth for the firm. Gershik, an award-winning business marketer, will be assuming responsibility for SiriusDecisions' product marketing,…
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