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News Briefs

This section offers breaking news coverage of the B2B space. These concise news articles are designed to provide marketers with quick, concise information about major happenings in the industry that will impact their jobs.

Five9 Expands Partnership With Invoca To Deliver 'PreSense' Tool For Contact Centers

Quick Scoop: Five9 strengthened its partnership with Invoca to offer a joint solution designed to enable real-time data insights. The solution, “PreSense,” unites Five9’s CX platform with Invoca’s conversation intelligence to provide contact center agents into a caller’s digital journey. Key benefits reportedly include reduced call handling times, increased productivity…

One AI Unveils Generative AI Solution For CRM Systems

Quick Scoop: One AI released an AI-powered CRM solution. The new feature leverages multilingual AI to help uncover customer sentiment and automate time-intensive tasks. Reported benefits include enhancing customer engagement, increasing revenue and maximizing lead conversion.

Terminus Launches Curated GTM Data Solution

Quick Scoop: Terminus released Prospect Engine, a “freemium” data solution designed to uncover unknown, high-quality accounts. The Premium Edition is infused with Bombora intent data to identify intent topics and research spikes, while the Free Edition provides entry-level account discovery information. Key features include human-curated data, a signal-first graph and…

DemandLab Reveals 'Insentric' Marketing Intelligence Platform

Quick Scoop: DemandLab launched a people-centric revenue attribution solution called Insentric. The new solution is designed to track and measure source, channel and revenue attribution. Insentric is for enterprises that use Adobe Marketo Engage and Salesforce Sales Cloud. Key capabilities include automation, attribution and insights. DemandLab, a global B2B digital…
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