Set for the week of August 11, the 2025 #B2BMX Summer Camp is a week-long online experience that invites marketing and sales executives to enjoy the art, science, sport and friendly competition of their craft.
In the Science Corner, where we’re replaying one of the hottest keynotes from #B2BMX West in Scottsdale. This time, it’s our popular Campfire Keynote! Counselor Roderick Jefferson, a seasoned sales enablement leader, keynote speaker, and bestselling author, for a high-energy session where he unpacks how to use AI as a trail guide—not a crutch—in your sales and leadership journey.
Set for Aug. 11 at 2 p.m., Counselor Jefferson will remind us that artificial intelligence (AI) might deliver the data, but it’s still up to us to paddle with purpose, lead with empathy, and steer with strategy. You’ll walk away with a backpack full of insights on how to:
- Scale stronger leadership using empathy + AI-driven insights;
- Make better decisions by letting AI inform—not dictate—your direction;
- Add context only a human can provide to AI-generated content;
- Build engagement through human-centered, authentic connections.
The Summer Camp Lineup
Hosted by #B2BMX and Demand Gen Report, we are bringing friends old and new together for a weeklong digital summer camp, where we’ll roll up our sleeves and explore some of the industry’s latest trends and best practices together.
We are tapping into the spirit of our B2B Marketing Exchange to invite attendees to step away from the day-to-day and into an educational and entertaining environment that encourages reconnecting with creativity and exploring the trends, tech, and tactics B2B teams are using in the wild to bring their GTM success to life.
Let’s take a look at our camp schedule to go over the webinars being held with the brightest minds in B2B joining our #B2BMX counselors this summer.
Outplay. Outqualify. Outconvert. Welcome to GTM Island. Join Josh Baez, Sr. Demand Gen Manager at NetLine, as he shares 3 critical skills top teams are using to outplay outdated lead gen, outqualify shallow intent, and outlast the campaign chaos. (Aug. 12, 12 p.m.ET)
Content that’s Lit: Stoking the Fire of Thought Leadership Join Nancie Jung, an experienced B2B marketing leader with over 15 years’ experience in financial services, and Emerald Studio storytellers Alexis Carroll Cline, Director of Strategy, and Kate Walker, Senior Director of Business Development, for a campfire chat designed to help you develop strategic, impactful thought leadership content that lays the groundwork for future success. (Aug. 14 2 p.m. ET)
Influence Is the New Outbound Welcome to Arts & Crafts where special guest Counselor Morgan J. Ingram, a 4X LinkedIn Top Voice, will gather attendees around the strategy circle as he teaches you how expert-driven content can pack your pipeline and spark real business growth (no trust falls required). (Aug. 12, 2 p.m. ET)
Campfire Stories from the Brand Trail: How Axon Builds Trust Through Storytelling Grab a seat by the campfire and get ready to hear how a B2B brand earns trust — not just with features and facts, but with heart. Axon’s Abigail Stock shares the company’s journey of transforming brand strategy into a storytelling adventure that connects with customers on a deeper level. (Aug. 13, 2 p.m. ET)
Cracking the Attribution Code in the ABM Campground In the wilds of B2B marketing, the buyer’s journey is far from a straight trail. Counselor Nadia Davis will provide a masterclass in decoding attribution for ABM. You’ll learn how to navigate the attribution landscape and connect your marketing efforts directly to pipeline and revenue impact—without getting lost in the data wilderness. (Aug. 14, 2 p.m. ET)
So pack your bags and spend Summer Camp this August with us! Register today for free and be the first to pitch your tent at #B2BMX Summer Camp!
