Full Circle Response Management is a marketing performance measurement solution that can provide users intelligence for both response-based and account-based marketing. The solution includes ABM reporting that shows funnel metrics and attributes revenue impact across marketing campaigns on an account basis inside of Salesforce.
Full Circle Response Management with ABM reporting enables organizations to build manual, high-maintenance processes to track their leads’ and accounts’ funnel stages and metrics. The solution focuses on data quality and providing accurate insight into ABM campaign performance.
Full Circle Response Management is designed for CMOs, marketing operations, marketing analytics owners (including BI analysts and business operations) and demand generation managers — as well as sales operations and Salesforce administrators.
Full Circle Response Management is a native Salesforce solution available on Salesforce’s AppExchange, so anyone with Salesforce Professional Edition can consider Full Circle Response Management. Full Circle Insights is also compatible with all leading marketing automation platforms.
Full Circle Response Management is priced based on database size, starting at $750 per month. The solution is downloaded from Salesforce AppExchange and implemented with the help of Full Circle Insights’ onboarding team.
Current clients include Act-On Software, Citrix, Demandbase, Glassdoor, Influitive and Vidyard.
Full Circle Insights Response Management features a data process that automates the tracking of funnel stage attainment and attributing of revenue dollars to Salesforce campaigns. Unlike pure ABM measurement solutions, Full Circle Response Management provides visibility into a business’s response-based marketing as well as ABM strategies due to Full Circle’s product foundation around the lead lifecycle inside Salesforce.