Highspot’s Sales Enablement Platform

Published: September 22, 2015Author: Brian Anderson

Highspot is a sales enablement platform designed to connect sales teams with relevant content to engage customers more effectively and track the performance of sales enablement content.

Features/Functions

The solution positions sales teams to use the most relevant content for each situation through advanced search and predictive technology. The system aims to provide flexible ways to present content to customers and deliver real-time visibility into engagement metrics.. Advanced analytics provides actionable insights so pitches and content can be optimized.

Other features include:

Customer Portals – Users can create a static website pitch portal for customers, with insight and full engagement analytics for sales representatives;
Promoted Spots and People – Marketing teams can promote content into these spots so sales teams have access to mandatory content; and
Demo mode – Enables full-screen share capabilities and the ability to switch from Slide Cast to Screen Share for an enhanced viewer presentation.

Targeted Users

Highspot is designed to help sales leaders track the activity and performance of their team and provide marketing executives with metrics on how content is performing across the sales cycle.

Get the latest B2B Marketing News & Trends delivered directly to your inbox!

Compatibility

Highspot integrates with tools such as Salesforce, Join.me, Gmail, Okta and Box.

Pricing

Click here to view pricing and request a trial.

Current Clients/Users

Highspot has more than 100 customers, including Booking.com, PayScale, Concur and Parallels.

Competitive Positioning

Highspot bridges sales and marketing teams by providing an intelligent content management system that puts everyone on the same page. Highspot’s Content Genomics enables marketing and sales teams to discover how pieces of content are related and track content customization across the organization. This enables sales and marketing to analyze customer response, maximize marketing ROI, improve message quality and share best practices.