The KickFire For Google solution from first-party intent provider KickFire investigates a user’s website and ad campaign traffic to help them identify accounts showing intent and deliver targeted, personalized content to engage key accounts.
KickFire for Google identifies website visitors showing buying intent by analyzing a user’s website and Google ad click-through rates, providing users with account-level firmographic insights such as company name, industry, employee count and revenue. Users can leverage these insights to personalize their website content and ad CTAs, creating retargeting campaigns that provide greater value for accounts based on their level of intent.
The analytics tool also allows Google users to connect data insights about their cross-channel marketing with their Google Marketing Platform for easy analysis of their website, digital advertising, email marketing and social media impact.
Who It's For
The solution is designed for B2B digital marketing managers, demand generation specialists, business development teams, account executives, sales managers and customer success teams looking to optimize their sales pipeline via retargeting ads and website content.
What Makes It Special
KickFire for Google helps users gain a laser-focused account-based marketing perspective by leveraging KickFire’s API address intelligence technology to provide users with insights into which accounts access their websites and what they are responding to.