LeadsRx recently added new capabilities to its marketing attribution platform, incorporating over-the-top (OTT) ad analytics within multi-touch attribution models and optimizing ad spend and performance.
With LeadsRx, marketers are positioned to measure commercial spots airing and streamed to connected devices that includes “smart” televisions, as well as any screen that has the capacity to display OTT content, including those using Chromecast, Firestick, or Roku. The capabilities are designed to automatically analyze audience engagement data, identify buyer identification data such as IP address, timestamp, ad ID, etc. and attribute the data to specific channels. These real-time data insights allow users to measure the impact of their ad campaigns in various digital channels and compare their performance to other marketing programs.
Who It's For
LeadsRx OTT attribution is designed for marketing teams looking to unlock the insights they need to not only optimize their OTT ads, but to optimize how those ads perform in conjunction with all their other marketing programs.
What Makes It Special
LeadsRx Attribution processes advertising data and determines if people from that household visited the advertiser’s website or took other digital action. The solution enables users to capture these digital interactions and stitch together complete customer journeys – including OTT ads.
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