Social123 Appends Customer Records With Social Data

Published: January 19, 2016

social123 placeitSocial123‘s contact data management solution positions B2B marketers to append their contact records with social data to enable deeper segmentation, enhanced personalization and targeting.

Features/Functions

Using the social data provided by Social123, contact records are matched to more than 40 fields, including company, groups, skills, title, location, certifications, interests and installed technology.

Users can append the social data to their existing customer records by uploading their database into the Social123 platform and mapping their current data fields. Users will then receive an appended file, typically within a day. The solution also offers a data health analysis, which provides an overview of the customer’s dataset and the records appended.

Targeted Users

CMOs, VPs, directors, demand generation titles, digital marketing titles and more.

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Compatibility

Social123 currently has a native integration with Oracle Marketing Cloud, and intends to complete integrations with Marketo, HubSpot, Pardot Salesforce and Silverpop.

Delivery/Pricing Models

Data appends and new contacts are offered on a consumption-based pricing model. Subscription-based pricing is also available.

Current Clients/Users

Users include FIS Global, Oracle, Rosetta Stone, Rockwell Automation, Hewlett Packard, LexisNexis, DocuSign, MongoDB, Basware, IHS and Brainshark.

Competitive Positioning

Social123 offers marketing organizations the ability to refresh contact data in real-time using highly accurate B2B social profiles.

Users looking for net-new contacts can also access the contact origination search engine, designed to help users to search with criteria such as location, groups, skills, certifications or installed software, so that their list is as targeted as possible.

With appends as well as originations, users are positioned to validate new and old email addresses to ensure that email campaigns run smoothly with fewer bounces and higher engagement.

Contact Information

Social123
2000 Powers Ferry Rd. SE, Suite 650
Atlanta, GA 30067
1.888.530.6723
sales@social123.com

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