Dreamdata recently closed a $55 million Series B funding round.
A B2B activation and attribution platform that gives marketers a complete view of the entire buyer journey, Dreamdata unifies all Go-to-Market data into an account-based model. This empowers marketing teams to measure ROI accurately, rapidly optimize campaigns, and accelerate pipeline growth.
The new capital will be earmarked for the development of Dreamdata’s Analytics and Activation layers. This investment will specifically expand their artificial intelligence (AI)-powered features for generating predictive signals and automating conversion syncs across major ad platforms, further reducing the B2B marketers’ reliance on data engineering teams.
Comments from Dreamdata’s Turner
The capital infusion arrives as B2B marketing faces a generational shift: a critical data fragmentation problem preventing marketers from proving and achieving their true revenue-driving potential in the AI era. Despite owning over 70% of the B2B customer journey, marketers have long lacked a purpose-built, unified system to orchestrate marketing equivalent to the CRM used by sales.
“This is really simple: We plan to make marketers the heroes of their organization,” said Nick Turner, CEO of Dreamdata in a statement. “Twenty years ago, buyers came to a first sales call with no information. Now, buyers are coming into sales calls with their minds 90% made up. That’s because of marketers— and we want to give them the credibility and platform that shows organizations what is happening today. “
Strategic Partnership for Sustainable Growth
The investment, led by PeakSpan Capital, with participation from InReach Ventures, Angel Invest, Curiosity Venture Capital and Crowberry Capital. Dreamdata partnered with PeakSpan Capital based on a shared vision for sustainable, value-driven growth. PeakSpan’s deep sector focus on vertical SaaS and MarTech aligned perfectly with Dreamdata’s mission to become the GTM engine for B2B marketers.
“We recognize that the next frontier of B2B growth is the democratization of data and AI for marketing teams, moving them beyond backward-looking reporting and into real-time action,” said Matt Melymuka, Co-Founder and Managing Partner at PeakSpan Capital.
“Dreamdata is not just a B2B attribution vendor; it is fundamentally changing the game by fusing a robust unified data model with a powerful, real-time activation layer. They are uniquely positioned to become the B2B Marketing Platform for the AI era, accelerating the pipeline for modern enterprises.”
‘Golden Age of Marketing’
Dreamdata’s Turner noted that marketers have been operating without a foundational operating system. “They never got a ‘CRM’ for their function, forcing them to use disparate tools that obscured their significant contribution to their organizations,” he said. “We are entering a Golden Age of Marketing and it’s time to give marketers the platform they deserve.”
Dreamdata’s platform provides the essential pillars for the B2B marketing teams in the AI era, including:
- Attribution & ROI: Reveal the real return of every B2B marketing activity from content to channels and campaigns;
- Activation & Audiences: Orchestrate smarter B2B audiences, feed pipeline data back to ad platforms, and optimize spend efficiency; and
- Intelligence & Automation: Leverage AI to surface unique buying signals, trigger timely notifications and run go-to-market workflows.
“We are building the platform B2B marketers can’t live without,” said Turner. “Our vision is to empower marketing to own revenue at B2B companies. Our platform provides the data foundation, credibility, and orchestration engine needed to turn every marketer into a revenue driver in the AI era, while automating tedious tasks and getting marketers back to the fun of marketing.”
