Latest In: chatbots

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What’s Working In Conversational Marketing? Orgs Infusing AI Into Content & Messaging

As businesses strive to forge meaningful connections with their clients, the art of engaging dialogue has emerged as…

Industry News November 29
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How ChatGPT Will Influence Modern B2B Marketing Strategies

How ChatGPT Will Influence Modern B2B Marketing Strategies

By the end of 2023, ChatGPT — pioneered by Open.ai, the artificial intelligence research lab that trained the chatbot…

Blog February 1
chat bots chatbots customer experience Drift Drift bot personalization RollWorks Sales Enablement
RollWorks Launches Conversational Chat Integration With Drift

RollWorks Launches Conversational Chat Integration With Drift

RollWorks, an ABM platform, partnered with Drift, the Conversation Cloud company, to help B2B marketers improve engagement, sales velocity and customer…

Industry News April 26
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Q&A With Forrester's Steve Casey: Why B2B Brands Must Treat Buyers As Equal Partners

Q&A With Forrester’s Steve Casey: Why B2B Brands Must Treat Buyers As Equal Partners

The B2B buyer's journey, as well as buyer expectations, are constantly evolving. A new report from Forrester has…

Industry News July 1
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Chatbot Bootcamp: Training Virtual Assistants To Enhance The Customer Experience

Chatbot Bootcamp: Training Virtual Assistants To Enhance The Customer Experience

A key value of chatbots is that their artificial intelligence means they can provide answers and be ready…

Industry News April 22
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Drift CEO Discusses Conversational Marketing, New Marketo Integrations & Ongoing Consumerization Of B2B

Drift CEO Discusses Conversational Marketing, New Marketo Integrations & Ongoing Consumerization Of B2B

B2B business has a bad reputation for continuing to push traditional, lengthy, inhuman sales cycles on its prospective…

Industry News April 17
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Chatbots 2.0: Marketers Leveraging Automated Conversations Throughout The Buyer's Journey, Tying In ABM

Chatbots 2.0: Marketers Leveraging Automated Conversations Throughout The Buyer’s Journey, Tying In ABM

Chatbots have become more commonplace in B2B, as buyers expect more conversational engagement with brands. In fact, it…

Industry News April 17
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LiveChat Aims To Power Customer Service, Marketing Teams With New Chatbot Features

LiveChat Aims To Power Customer Service, Marketing Teams With New Chatbot Features

LiveChat offers live chat and help desk software for businesses. Through a new integration with the company's other…

Solution Spotlight January 28
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Top Stories Of 2017: Audience-Centric Marketers Showed Interests In Bots, Storytelling & GDPR

Top Stories Of 2017: Audience-Centric Marketers Showed Interests In Bots, Storytelling & GDPR

2017 was the year when B2B marketers shifted their focus from the product to the customer.  Looking for…

Industry News December 20
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Demand Waterfall, Funnel Makeovers, Bots & CMO Skills Highlight Top Articles For First Half Of 2017

Demand Waterfall, Funnel Makeovers, Bots & CMO Skills Highlight Top Articles For First Half Of 2017

Readers of Demand Gen Report are looking to learn more about how to properly engage with buying units…

Industry News July 5
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Oracle Unveils New Chatbot, Adaptive AI Capabilities At Modern Marketing Event

Oracle Unveils New Chatbot, Adaptive AI Capabilities At Modern Marketing Event

Image: @OracleMktgCloud on Twitter  Oracle announced a variety of new features and tools within its Customer Experience Cloud…

Industry News April 26
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