The B2B marketing landscape isn’t just shifting; it’s being entirely rewritten. Between the rapid adoption of artificial intelligence, the evolving demands of the modern buyer, and the constant pressure to prove ROI, today’s marketers face a unique set of challenges. To stay ahead, you need more than just theory—you need a blueprint for what’s next.
That blueprint awaits you at B2BMX 2026, taking place March 9–11 at a new location— the Omni La Costa Resort & Spa in Carlsbad, CA. Powered by Advertising Week, this year’s conference is designed to be the ultimate catalyst for your career and your company’s growth. Whether you are a demand generation practitioner or a senior-level executive, this is your opportunity to connect with the brightest minds in the industry and walk away with strategies you can implement the moment you return to the office.
A Location That Inspires Innovation
First, let’s talk about the setting. We know that the best ideas often happen outside the boardroom. That is why B2BMX 2026 is moving to the Omni La Costa Resort & Spa. This isn’t just a venue change; it’s an experience upgrade.
Nestled in the beautiful coastal hills of Carlsbad, this resort offers an inspiring environment that encourages fresh thinking and genuine connection. Imagine networking with peers under the California sun, discussing the future of GTM strategies over coffee in lush gardens, and finding clarity away from the daily grind. The location sets the stage for a different kind of conference—one that blends high-impact learning with the mental space needed to truly absorb it.
New Tracks Designed for Modern Challenges
The core of B2BMX has always been its content, and for 2026, we have reimagined our track format to align perfectly with the modern marketer’s mandate. We have classified our sessions into seven distinct tracks to help you navigate the experience and find the exact solutions you need.
Artificial Intelligence (AI). AI is no longer a buzzword; it is a business imperative. This track goes beyond the basics to explore how leading B2B brands are using AI to improve productivity, personalize experiences at scale, and uncover insights that drive smarter decisions. You will see firsthand how AI is reshaping the way marketers work.
GTM Strategy & Advanced ABM. Rethink your go-to-market strategy. Learn how the best teams are breaking down silos between sales, marketing, and customer success to create connected programs that build pipeline and deliver measurable growth.
Content, Creative & Storytelling. In a crowded digital world, how do you stand out? Discover how to build a content strategy that balances creativity with performance, ensuring your brand’s voice connects with audiences across every channel.
Customer Experience & Personalization. This track focuses on the “how”—how to deliver seamless, relevant experiences from the first touch to long-term loyalty. Learn how data and automation come together to create personalized journeys that actually resonate with buyers.
Measurement & Data. Prove your impact. Gain ideas for building better data foundations, improving attribution models, and using insights to not just report on the business, but to grow it.
MarTech & Integration. MarTech continues to evolve at breakneck speed. These sessions explore the latest technologies redefining automation, integration, and performance, helping you optimize your stack for maximum efficiency.
Leadership & Culture. Hear from marketing leaders who are rethinking how teams work, grow, and innovate. Learn how culture drives success and how to build organizations ready for what’s next.
Unparalleled Networking and Actionable Insights
What truly sets B2BMX apart is the community. This event brings together a highly curated collective of influential professionals, including CMOs, VPs, and Directors from leading global B2B organizations.
With an All-Access Pass, you aren’t just an attendee; you are part of the conversation. You will have access to:
- 4 Keynotes Featuring Industry Trailblazers: Start each day with high-level inspiration from visionaries redefining the industry.
- 50+ Breakout Sessions: Dive deep into critical topics with practical frameworks and real-world case studies.
- Hands-On Workshops: engage in small-group skill-building sessions to master specific tactics in areas like RevOps and AI integration.
- Full Marketplace Access: Explore the exhibition floor to discover the innovative tools and strategic partners that can accelerate your revenue engine.
The networking receptions are designed to be fun and collaborative, allowing you to mix and mingle with hundreds of top-tier peers. These aren’t just business card exchanges; they are opportunities to find mentors, partners, and future collaborators who face the same challenges you do.
Secure Your Spot Today
The future of B2B marketing is here, and it is happening in California. Do not miss this essential opportunity to future-proof your revenue engine. B2BMX 2026 is more than a conference; it is an investment in your professional future.
Registration is now open. Join us in Carlsbad this March and get ready to transform your marketing strategy. Register for B2BMX 2026 Now
