Latest In: firstparty data

customization data strategies database strategies firstparty data personalization targeting thirdparty data zeroparty data
fbaff9e796085f274fad11729791f15a

State Of Database Strategies In 2024: Practitioners Restructuring Data Collection To Prioritize ‘Opt-In’ Methods

Data serves as the foundational pillar for all sales and marketing endeavors, and the absence of first- and…

Industry News February 20
Chrome Data management data privacy data strategies firstparty data Google Chrome personalization targeting thirdparty cookies thirdparty data zeroparty data
Analyzing The Impact Of Google Chrome’s Third-Party Cookie Phase-Out

Analyzing The Impact Of Google Chrome’s Third-Party Cookie Phase-Out

The funeral proceedings for third-party cookies started on Jan. 4, 2024, when Google Chrome started restricting data usage…

Industry News February 7
advertising Anteriad Content Data management data strategies datadriven advertising firstparty data thirdparty data
Buying Groups Help B2B Marketers Win At Data-Driven Advertising

Buying Groups Help B2B Marketers Win At Data-Driven Advertising

As companies like Snowflake and AWS lean into first-party, data-driven advertising following the impending demise of third-party cookies,…

Demanding Views October 13
Get the latest B2B Marketing News & Trends delivered directly to your inbox!
Cassie Cassie Progressive Profiling customer experience CX firstparty data
Cassie Debuts First-Party Data Features To Help Marketers Improve CX

Cassie Debuts First-Party Data Features To Help Marketers Improve CX

Cassie is a consent and preference management platform that seeks to help businesses build long-term relationships with customers…

Solution Spotlight September 20
buyer intent firstparty data intent data Intentive NetLine
Meet The Buyer-Level Intent Platform ‘Revolutionizing' The B2B Intent Landscape

Meet The Buyer-Level Intent Platform ‘Revolutionizing’ The B2B Intent Landscape

B2B practitioners are always craving deeper insights into their target audiences: The more targeted they can make their…

Blog June 14
Data management email marketing email marketing solutions email security firstparty data Red Sift Validity
Red Sift Enhances Email Security Offerings Through Expanded Validity Partnership

Red Sift Enhances Email Security Offerings Through Expanded Validity Partnership

Quick Scoop: Red Sift strengthened its partnership with Validity to improve email security offerings. The partnership will help…

Industry News April 21
AI artificial intelligence digital engagement engagement data firstparty data intent data ON24
ON24 Unveils AI Engine Based On First-Party Digital Engagement Data

ON24 Unveils AI Engine Based On First-Party Digital Engagement Data

ON24, a digital engagement platform, launched an AI engine designed to power platform innovations to help enterprises use…

Industry News March 14
firstparty data intent activation intent data Intentsify natural language processing NLP thirdparty data
Intentsify Releases Next-Gen Precision Intent Intelligence Solution

Intentsify Releases Next-Gen Precision Intent Intelligence Solution

Intentsify, a provider of buyer intent data and intent activation solutions, released the next evolution of its proprietary…

Industry News February 24
buying journey firstparty data Forrester Millennial buyers personalization targeting thirdparty data
Bye-Bye, Boomers: Millennials & Gen Z Now Constitute 64% Of Business Buyers

Bye-Bye, Boomers: Millennials & Gen Z Now Constitute 64% Of Business Buyers

Despite Millennials and Gen Zers being the butt of numerous jokes, Forrester's “Buyers' Journey Survey, 2022” found that…

Blog February 22
data Data management firstparty data intent data thirdparty data zoominfo
ZoomInfo Expands Global Business Contact Database To More Than 235M Profiles

ZoomInfo Expands Global Business Contact Database To More Than 235M Profiles

ZoomInfo, a go-to-market software, data and intelligence provider, revealed its global contact database has grown to more than…

Industry News October 5
Beaconstac customer experience engagement firstparty data QR Code
Beaconstac's QR Code Generator Seeks To Improve Customer Experience

Beaconstac’s QR Code Generator Seeks To Improve Customer Experience

Beaconstac is an online platform for creating and managing QR codes. Beaconstac's primary solution, the QR Code Generator,…

Solution Spotlight May 16
Data management firstparty data MediaWallah thirdparty data
How The Loss Of Data Interoperability Will Impact Advertising

How The Loss Of Data Interoperability Will Impact Advertising

The promise of the open web starts with data interoperability — and third-party data has traditionally served as…

Demanding Views April 29
B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series