Latest In: personbased marketing

ABM behavioral data behavioral scoring Influ2 personbased marketing
Influ2’s Behavioral Scoring Tool Aims To Help Identify Highly Interested Decision-Makers

Influ2’s Behavioral Scoring Tool Aims To Help Identify Highly Interested Decision-Makers

Influ2 Behavioral Scoring is designed to measure the interests of people based on their interaction with ads, enabling…

Solution Spotlight November 1
ABM Influ2 personalization personbased marketing targeting
Influ2 Aims To Provide Next-Level ABM With Person-Based Advertising

Influ2 Aims To Provide Next-Level ABM With Person-Based Advertising

Influ2, a person-based marketing platform, is positioned to help B2B companies engage with enterprise decision makers via targeted,…

Solution Spotlight October 22
ABM Accountbased marketing Dmitri Lisitski Influ2 PBM personbased marketing
Why Account-Based Marketing Has Failed – And How We Can Fix It

Why Account-Based Marketing Has Failed – And How We Can Fix It

For the last few years, account-based marketing (ABM) has been the go-to solution for B2B marketers who have…

Demanding Views May 21
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