Demand Gen Report’s 8th Annual Campaign Optimization Series (#COSeries) is focused on an era defined by signal loss and artificial intelligence (AI) maturity, driving efficient B2B growth requires a new playbook.
To help marketers navigate this new reality, NetLine’s Josh Baez will offer a three-part framework for B2B campaign success in 2026 that focuses on expanding reach, building trust, and driving pipeline growth. Titled Shaping Demand Before the Shortlist: A 3-Part Framework for B2B Campaign Optimization in 2026, this webinar will help marketers shape demand before the shortlist.
Baez’s webinar is part of our #COSeries that features insights from industry leaders exploring advanced measurement models that connect marketing activities to revenue, equipping you with the analytics to orchestrate a predictable pipeline and deliver results that resonate with the CFO.
Meet Josh Baez
Baez is a B2B marketing leader with over 10 years of experience based in Seattle. He specializes in demand gen, ABM, and content strategy, helping brands transform buyer insights into pipeline growth that actually moves the business.
A trademark of his webinars is blending creativity with data-driven decisions, and bringing his passion and fresh perspectives to everything he works on. At the core of his work is a simple belief: the best marketing isn’t about leads. It’s about understanding what buyers truly care about. Baez’s work has helped brands elevate positioning, strengthen customer relationships, and move beyond reporting metrics to delivering real business outcomes.
#COSeries Lineup
By attending this multi-day digital event, you’ll gain actionable frameworks that transform these challenges into opportunities. You will learn how to turn your first-party data into a powerful tool for precision targeting as well as how to safely embed GenAI across the entire campaign lifecycle for rapid creative iteration and hyper-personalization.
The New Campaign Optimization Playbook: AI, Personalization, CTV & Measurement Beyond the Click. Join Demandbase’s Hannah Jordan, Director of Digital Marketing, and Anthony Yee, Digital Marketing Specialist to discover how to turn first-party data into personalized, cross-channel journeys with AI, CTV, and CFO-focused measurement. Learn actionable strategies to optimize campaigns and drive revenue impact in 2026.
From MQL to AQL: Rethinking Website Conversion When Intent Moves from Clicks to Conversations. Discover how to transform anonymous website engagement into real pipeline with Docket‘s AQL framework. Learn from Lauren McHugh, Head of Marketing, Docket, to replace outdated MQL models, optimize campaigns, and report revenue impact.
Building a Sexy Brand in an Unsexy Industry This is an encore of the B2BMX 2026 Keynote Address from Elfried Samba. Samba, Co-Founder and CEO Butterfly Effect, made the case for human-to-human brand building as the most powerful growth lever in modern B2B. As paid media becomes more expensive and less reliable, the brands pulling ahead are those that turn attention into trust, trust into community, and community into revenue.
Don’t miss this chance to influence early and convert with purpose!
