Traackr is an influencer marketing platform that aims to consolidate influencer evaluation, relationship building, campaign management and performance measurement into one system of record. Businesses can leverage Traackr to orchestrate paid and earned influencer marketing at scale, create efficient workflows and optimize the ROI of their influencer investments.
Traacker aims to help businesses build and maintain their influencer network, as well as discover new influencers based on their content, profile and audience attributes. The platform is positioned to assess the past performance of influencers and determine if they are a good fit for the brand. It also provides analytics to help marketers quantify the impact of influencers, measure both earned and paid campaigns and benchmark companies against competitors.
Traackr is built to help marketing and communications teams with daily management of their influencer programs. Marketing executives rely on Traackr’s data and insights for performance measurement and ROI optimization.
Traackr is positioned to integrate with Salesforce, as well as social media platforms such as Instagram, Facebook, Twitter, YouTube, Stack Overflow, GitHub, Twitch and more.
Traackr’s pricing model is based on an annual subscription that is tailored to customer needs.
Traackr users include SAP, 3M, HP and more.
Traackr is designed to act as a single source of truth for influencer marketing by centralizing a user’s database of influencers and providing one system of record for tracking relationships, managing campaigns and standardizing measurement. It also provides discovery and reporting on influencers publishing in more than 17 languages and 40 countries.