BlueWhale Research, a provider of demand generation services for B2B technology organizations, expanded its senior leadership team by appointing John Connell as Chief Product Officer (CPO) and welcoming Kevin Flint to fill the newly created role of General Manager, Agencies & Media Partnerships.
SurveyMonkey, a provider of online surveys and forms, released SurveyMonkey Forms, which seek to enable users to create professional forms in a single platform. The new solution features purpose-built templates, customizable form fields and third-party integrations, as well as data and workflow automation tools.
VDO.AI, an adtech company, offers solutions designed to deliver industry-leading ROI and aims to equip businesses with future-proof, innovative advertising solutions driven by technology.
Madison Logic, a digital ABM platform, released ABM Connected TV (CTV), a new digital channel that seeks to harness the company's data-driven approach to more precisely target and surround buyers wherever they are.
Demandbase, a go-to-market (GTM) company, hired Kelly Hopping as its new Chief Marketing Officer (CMO) and Michael Wilczak as Chief Strategy & Development Officer. Hopping succeeds Jon Miller, who’s transitioning into the role of Chief Evangelist at Demandbase while he lays the groundwork for his next venture as a startup CEO.
Pixis, a no-code AI platform, raised $85 million in a series C1 funding round led by Touring Capital. This brings the company's total capital raised to $209 million.
Channel99, a B2B performance marketing technology provider, revealed a new solution that features a verification pixel created to help marketers understand how their programs are reaching, engaging and converting the accounts in their target markets. The pixel seeks to provide B2B marketers with a closed-loop view-through technology that can be applied to advertising, social, video, email, CTV and other channels.
Sales has always been a relationship game, with success usually determined by people rather than systems and technology. But in the era of remote and hybrid work, sales teams must change how they plan and execute their work to succeed in this new environment.
RollWorks, an account-based marketing platform, released the general availability of Hot Contacts, a new capability that seeks to provide marketers with a rolling list of sales-ready leads to supplement traditional marketing qualified lead (MQL) lists.
Cassie is a consent and preference management platform that seeks to help businesses build long-term relationships with customers that engenders trust. Cassie enables businesses to collect, store and query consent and preference data.
