COVID-19 Update

Demandbase Announces New Executive Hires

Demandbase, a go-to-market (GTM) company, hired Kelly Hopping as its new Chief Marketing Officer (CMO) and Michael Wilczak as Chief Strategy & Development Officer. Hopping succeeds Jon Miller, who’s transitioning into the role of Chief Evangelist at Demandbase while he lays the groundwork for his next venture as a startup CEO.

Channel99 Debuts Verification Pixel To Create More Campaign Transparency

Channel99, a B2B performance marketing technology provider, revealed a new solution that features a verification pixel created to help marketers understand how their programs are reaching, engaging and converting the accounts in their target markets. The pixel seeks to provide B2B marketers with a closed-loop view-through technology that can be applied to advertising, social, video, email, CTV and other channels.

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