Just when we thought we were in the clear following Covid-19 disruptions, the recession monster is now rearing its head. Economic pressures are causing companies in every industry to cut back: Workers are being laid off, budget and resources squeezed and return on investment (ROI) is the name of the prevailing game.

Quick Scoop:

• One AI released an AI-powered CRM solution.
• The new feature leverages multilingual AI to help uncover customer sentiment and automate time-intensive tasks.
• Reported benefits include enhancing customer engagement, increasing revenue and maximizing lead conversion.

Quick Scoop:

• Terminus released Prospect Engine, a “freemium” data solution designed to uncover unknown, high-quality accounts.
• The Premium Edition is infused with Bombora intent data to identify intent topics and research spikes, while the Free Edition provides entry-level account discovery information.
• Key features include human-curated data, a signal-first graph and high-priority account and contact discovery.

Quick Scoop:

• Contentstack announced a ChatGPT-powered AI assistant for its headless CMS platform.
• The AI assistant seeks to help teams create brand- and tone-specific content, summaries, outlines, keyword-optimized blogs and more.

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Quick Scoop:

• DemandLab launched a people-centric revenue attribution solution called Insentric.
• The new solution is designed to track and measure source, channel and revenue attribution.
• Insentric is for enterprises that use Adobe Marketo Engage and Salesforce Sales Cloud.
• Key capabilities include automation, attribution and insights.

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DemandLab, a global B2B digital marketing agency, unveiled a new marketing intelligence platform and revenue attribution solution for large enterprises and Fortune 2000 B2B marketers eager to measure and prove impact on revenue.

Wistia is a complete video marketing platform designed to help teams create, host and analyze the impact of their videos in one place. Wistia's mission is to help every business thrive with video, so the platform is packed with features like video player customization, built-in accessibility options, seamless integrations, industry-leading analytics, lead generation tools and more.

Marketers are always looking to improve the customer journey as the landscape frequently — and unpredictably — evolves. With the availability of new platforms and channels, customer engagement with brands varies across platforms, leaving some marketers flustered or unable to effectively engage their core buyers.

TechTarget, Inc., a provider of B2B technology purchase intent data and services, updated its Priority Engine offering by integrating Confirmed Projects intelligence into the platform. Confirmed Projects seeks to provide sales teams with early notification of verified projects underway in their territories.

Qualified, a conversational marketing software, unveiled Qualified GPT, a set of Generative AI product capabilities that are designed to help B2B companies harness the power of AI and engage and convert their website visitors at scale.

Revenue intelligence platform 6sense released 6sense Revenue AI™ for Sales, a new platform designed to enable sellers to prioritize in-market accounts and gather buyer intelligence and contact data within their existing tools.