Beaconstac is an online platform for creating and managing QR codes. Beaconstac’s primary solution, the QR Code Generator, is built for modern businesses, enabling users to create physical-digital experiences to collect first-party data and drive engagement. Beaconstac’s free QR Code Generator allows users to create and modify custom QR Codes for their brand to help its channel work in tandem with the company’s branding.
ON24, a digital experience platform, announced its latest product innovations, which include new ways to deliver more engagement, first-party data and personalization and ABM capabilities. Now sales and marketing teams can target individual buyers at specific companies with personalized messages and digital experiences. Additionally, ON24 engagement and conversation data is now available in HubSpot.
Many B2B businesses, particularly those in tech, are embracing the rise of revenue operations (RevOps). I waded through the operations trenches for 15 years and felt the impact of inadequate operations as a functional marketer and marketing leader — RevOps is a long-overdue change.
Whether it’s a pop-up that young singles in your area are looking to meet or a banner highlighting the different solutions to a problem you recently researched, advertisements are everywhere. And as the online space becomes more muddled and crowded with them, prospects are tuning them out — making it harder for marketers to capture their attention.
At an event that features a high level of analysts and researchers, such as Forrester’s B2B Summit, these types of blog posts are difficult because almost every word spoken holds a profound takeaway from marketers. Though it wasn’t easy, the Demand Gen Report team combed through hours of sessions to pull the most hard-hitting quotes to share.
Mailgun by Sinch is an email delivery service company that enables its customers to send, receive and track emails. Mailgun launched its InboxReady by Sinch program, which empowers enterprise marketers to improve email deliverability and optimize campaign performance. InboxReady is built to help marketers maximize the ROI of their email program and see where their emails will land before they send.
Bizzabo, an event experience operating system (OS), launched its Event Experience Lab, an event consultancy service that features a team of Event Experience Designers trained to enable, advise and guide customers on how to design engaging experiences that build communities and drive action.
Livestorm, a video engagement platform, launched its first-ever Video Engagement Score™ (VES). VES is a new tool that allows event and meeting hosts to measure the impact of remote meetings and events through a unique scoring system.
TRAK Data, a marketing data and predictive analytics company, launched TRAK, an on-demand marketing data platform that provides an easy-to-use interface to enable users to create custom lookalike audiences quickly.
