When asked to rank their organization’s top priorities, 75% of respondents to Demand Gen Report’s Benchmark Study cited Improving Campaign Results as their top priority.
In light of that, we are hosting the 2025 B2B Campaign Optimization Series, a go-to event for insights on AI-driven experiences, hyper-personalization, and other next-level strategies to create campaigns that engage buyers and drive high-impact results.
For a full week starting April 21, join top industry experts for a week of actionable sessions designed to help you outmaneuver challenges and stay ahead of emerging trends. We have added two more webinars in the past week: Rebrand to Retention: Building Aptarro’s Brand Loyalty with Strategic Gifting and Campaign Performance: Measuring What Really Matters.
Rebrand to Retention: Building Aptarro’s Brand Loyalty with Strategic Gifting
Set for April 22 at Gracey Cantalupo, Aptarro’s VP of Marketing, will discuss how strategic gifting can elevate your brand and supercharge your business growth with James Hickey, Demand Gen Report editor.
In this webinar titled Rebrand to Retention: Building Aptarro’s Brand Loyalty with Strategic Gifting, you’ll learn how Aptarro turned a recent rebrand into a launchpad for impactful marketing initiatives that boosted employee engagement, strengthened customer relationships, and drove sales success. Discover how branded swag can seamlessly elevate your strategies, foster connections in a hybrid work environment, and amplify your brand’s reach.
Key issues to be explored are:
- Discover how Aptarro’s rebrand created a sense of community among employees, customers, and prospects;
- Learn how to design memorable experiences that work seamlessly in both physical and virtual environments;
- Explore creative ways that you can elevate your brand; and
- Uncover Aptarro’s playbook for customer retention and new business acquisition in 2025.
Campaign Performance: Measuring What Really Matters
Demand Gen Report/B2BMX’s Klaudia Tirico will host a talk with Mperativ Co-Founder Daniel Raskin for webinar titled Campaign Performance: Measuring What Really Matters set for April 22 at 1:00 pm ET.
Raskin will provide his insights on how understanding campaign efficacy means knowing not just what was launched, but what actually drove meaningful engagement and pipeline. It’s about connecting the dots between tactics and outcomes — so we stop guessing and start learning.
In this session, topics to be covered include:
- How to connect marketing activities to meaningful business outcomes;
- Practical strategies for understanding how your campaigns drive account engagement, influence pipeline progression, and shape the customer journey; and
- How to measure both leading and lagging indicators to evaluate campaign impact across accounts, pipeline, and sales.
Webinar Series
The first two webinars to be announced were AI-Powered B2B Advertising: The Future of Targeting and Personalization and Crafting Content That Maximizes C-Suite Impact.
AI-Powered B2B Advertising: The Future of Targeting and Personalization is set for April 21 at 12:00 pm ET. Hannah Jordan, Director of Digital Marketing, and Juan Alvarado, VP of Advertising Cloud at Demandbase, break down the key trends and technologies shaping B2B advertising and offer actionable strategies to future-proof advertising efforts. They will detail from AI-powered account identification to the rise of privacy-first strategies, there are myriad innovations transforming advertising campaigns across platforms.
For Crafting Content That Maximizes C-Suite Impact join Emerald Studio content pros – Lori Culliton, Director of Client Services, and Alexis Carroll Cline, Director of Strategy –on April 23 at 12:00 pm ET in a conversation with Jenna Abrams, Senior Director of Digital Marketing Services and Sheri Butts, Senior Director of Growth Marketing for Emerald about connecting with and converting executive leadership. They will share real-world examples of successful campaigns that connected with the C-suite, showing what works and why.
To register for these events, click here. We look forward to your attendance at 2025 B2B Campaign Optimization Series!
