B2B marketing agency Yesler has acquired Lead Lizard, a consultancy specializing in marketing automation and sales enablement. The acquisition intends to expand Yesler’s marketing automation offerings to current and acquired clients.
The acquisition of Lead Lizard positions Yesler to offer targeted, measurable marketing and sales programs that are designed to engage prospects throughout the buyer’s journey. Yesler will incorporate Lead Lizard’s roster of marketing technologists to provide insight and best practices for tools and services such as:
- Oracle Eloqua;
- Marketo;
- Salesforce;
- Pardot; and
- Microsoft Dynamics.
“Adding Lead Lizard’s expertise strengthens our ability to build more robust, intelligent marketing programs that generate revenue and help our clients prove the value of their marketing investments,” said Mike Kichline, CEO of Yesler.
