To tackle programmatic fragmentation from both sides of the transaction, AdLib, provider of the leading demand-side platform (DSP)-agnostic media buying platform for in-house programmatic teams and independent agencies has entered into a strategic partnership with Curated.Media, an intelligent software enabling multi-platform curation for programmatic media buyers.
Through this partnership, AdLib customers will gain direct access to Curated.Media’s curated supply libraries— spanning CTV, display, video, audio, DOOH, and native— all within the DSPs they already use.
By layering brand safety filters, audience data, contextual signals, and performance-sensitive packages, Curated.Media enables AdLib buyers to transact on high-quality supply without added contracts, fees, or operational lift.
Simplified Buying Process
Mike Hauptman, founder and CEO of AdLib, stated that programmatic buying has grown increasingly complex, creating inefficiencies for agencies and missed opportunities for brands.
“By partnering with Curated.Media, we’re empowering our customers with curated, brand-safe supply that drives measurable results— while keeping the buying process simple and transparent.” said Hauptman in a statement.
Reuniting MediaMath Vets
The alliance underscores the growing importance of curation in a programmatic ecosystem where brand safety, efficiency, and performance are paramount. The partnership reunited two former MediaMath executives who are looking to simplify programmatic advertising from different angles.
AdLib focuses on aggregating demand-side controls, while Curated.Media specializes in optimizing supply-side performance. Together, they eliminate the time and resources agencies traditionally spend negotiating, Q&Aing, and troubleshooting PMPs, while still delivering stronger outcomes.
By aligning supply and demand innovation, AdLib and Curated.Media are setting a new standard for agencies seeking more control and better outcomes from their digital investments, according to Cedric Peillet, founder and CEO of Curated.Media.
“Curation is the solution to programmatic complexity,” said Peillet. “Our collaboration with AdLib ensures that agencies get the best of both worlds: performance-optimized supply and frictionless buying workflows, all within their DSP of choice.”
