Lead scoring is an essential process in today’s B2B marketing landscape. However, marketers face challenges when it comes to analyzing leads and confidently scoring their potential value to the company.
These hurdles were discussed in a recent webinar in which representatives from Mintigo and SmartBear Software talked about how predictive lead scoring could be the answer to many of these pain points and in turn, help boost revenue.
- Written by Brian Anderson, Associate Editor
- Category: Demand Generation Strategies
- Hits: 4537