Only 2.8% of enterprise B2B marketers rate their demand generation campaigns as effective at achieving goals and fewer than half use buyer personas in their planning and strategy.
Those are just some of the finding of ANNUITAS’ 2014 Enterprise B2B Demand Generation Study, which focuses on enterprise-level firms with revenues in excess of $250M per year and most with more than 500 employees. Demand Gen Report was provided with a preview of the study, which will be released on Nov. 6.
- Written by Brian Anderson
- Category: Demand Generation Strategies
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