What’s Working In Email Marketing? Optimizing Content Across Devices, Increasing Personalization
Email is a steadfast staple of B2B marketing — it retains 92% of customers (compared to 80% for social media and 70% for search engine marketing) and serves as the most successful lead gen channel. In short, email marketing is a necessity for modern businesses, but it’s growing more complex by the day as audiences demand more personalized, eye-catching content.…