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Resources

Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!

5 Reasons Why Account-Based Experience (ABX) Matters

As more marketers start leveraging ABM in their go-to-market strategies, they need to remember that customer experience is an essential aspect of account engagement. This infographic from Demandbase highlights five reasons why customer-centric thinking is critical for ABM success, including why the quality of customer experiences matter, the importance of…

Why ABM-i Is The Next Wave For B2B Companies

Today, work and home life are converging due to the pandemic and a greater acceptance of remote work as a business practice. In addition, the same individual attention and personalized approach that people demand from the B2C companies they interact with as consumers is now being demanded from the B2B companies they engage with as business buyers. As we hunker…

Driving Self-Service Buying Experiences With Video

We live in a fast-paced, digital world where everyone wants everything now. To meet this demand for instant gratification, organizations are turning to video content that delivers self-service buying experiences for prospects in all stages of their buyer's journey. Research shows that: 87% of B2B tech buyers want self-service options; Video is expected to make up 82% of all internet…

2021 Content Preferences Survey: Buying Committees Look For Visual, Research/Influencer-Backed Content Experiences That Tell A Valuable Story

Content is even more critical in our digital-first world. When we conducted our 2020 Content Preferences Survey in February of last year, the world was not prepared for what was to come in the months ahead. Now, a year into a pandemic that rocked our personal and professional lives, B2B organizations have pivoted to virtual engagement and digital content strategies…

Must-Have Marketing Strategies For Partner Relationship Management

Partner programs are an excellent way to increase your sales, meet your goals and grow your business. Many companies that implement partner networks have reported wild successes, so it's not surprising that an increasing number of marketers are looking to grow and improve on their partner programs. However, building out an engaging and successful program is a lot easier said…

B2B Content Marketing Trends In 2021

With the prominence of content in the digital age, many marketers are looking for new ways to innovate on their existing content marketing strategies. This infographic from Digital Marketing Philippines highlights key trends marketers must watch to keep their 2021 content strategies fresh, including the rise of targeted content, the…

What’s Working In Modern Analytics: New Metrics, Predictive Tools & Datasets For Accurate Lead Investment & Attribution

Modern marketing analytics have been identified as critical for B2B workflows, data quality, lead and account attribution and measurement. However, despite the appeal of marketing analytics, many B2B organizations are still struggling to find reliable data insights both externally and internally. Marketers are now forced to reconsider their current metrics and focus on different insights that would accurately portray the…

The Human Touch: Achieve Humanization In A Digital Marketing World

We're all looking to create a lasting impression to stand out loud and clear above the noise of competitors. It can seem like an eternal struggle with no clear answers, but we already know that humans connect with, relate to and identify best with other humans. Most B2B marketers are missing an element of "human" in their marketing strategy. Think…

2021 State Of ABM: Blending Traditional Demand Gen With ABM, Focusing On Intent Data & Personalization To Boost Engagement

While there's no shortage of best practice claims for ABM, there's plenty of certainty surrounding its success. Demand Gen Report's 2020 ABM Benchmark Survey found that marketers who utilize ABM strategies have seen positive trends and results when using or reinventing their ABM strategies. Seventy three percent of respondents indicated that ABM has greatly exceeded their expectations, pointing to efficient…

B2B Digital Marketing Trends In 2021

With Forrester research suggesting E-commerce and other digital strategies will generate $1.8 trillion in B2B sales by 2023, it is vital for B2B marketing and sales teams to keep up. This infographic from Digital Marketing Philippines highlights key digital marketing trends in 2021, including the shift to buyer retention, impactful…
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