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E-books

The Real Cost Of Corporate Gifting

When it comes to your marketing efforts, you might be surprised to hear that not only does corporate gifting cost less than you think, but it can also have an impressive ROI. Check out this guide to find out how you can use direct mail and gifting alongside your digital channels to gain a competitive advantage. You'll find how to…

2022 Digital Experience Benchmark Report

If you're looking for insights into the latest global shifts and trends in digital consumer behavior, you're in the right place. While great digital experiences for consumers are often viewed as the means to increased convenience and a better variety of products and services, for brands, the beauty of digital experience intelligence is in the data and the business insights…

Strategic ABM Gifting: A CMO’s Silver Bullet To Engage The Enterprise

In the remote work era, prospects crave humanized experiences more than ever. It's not surprising, then, that 83% of consumers feel positive about receiving packages. Buyers and customers see specialized gifts from organizations as tokens of appreciation. On the organizational side, gifting accelerates account-based marketing (ABM) efforts and helps build trust. But many enterprise-level execs are neglecting to marry the…

Create Demand Through Video Marketing

Any seasoned marketer will tell you that a successful content strategy goes far beyond catching prospects' eyes. Making a splash in today's digital marketplace requires content that fits into every channel, draws audiences in and keeps them engaged and guides potential customers to find their perfect solution. No other type of content drives successful multi-channel engagement like video. It's captivating,…

Using Intent Data To Power More Fully Integrated ABM

When most people talk about ABM, they focus on the 'M' out of the gate. But fully integrated ABM strategies are conceived to go far beyond being just about marketing; they strive to unite multiple strategies, tactics, channels and internal teams behind one common goal: Maximizing engagement and delivering more revenue from as many target accounts as possible. This critical…

Building Better Experiences: Why Audience-Centric Experiences Are Key To Better B2B Results

For several years, the buyer's journey was gently shifting toward a self-service model. In 2020, however, that gradual transition became an abrupt pivot as organizations raced to solve newly introduced complexities in an already complex process. The solution? Proactive, customer-centric buying experiences. Placing buyers in the driver's seat is key to refining digital-first marketing strategies, both pre- and post-purchase. Marketing…