ABM. The acronym is bouncing off walls and whiteboards across the industry, as account-based marketing fever sweeps the nation. While everyone name drops it, if you start hunting for ABM tactics, you may come up short.
If you’re already on board, but you don’t know how to get started, this playbook is for you.
Here’s what’s inside:
- Seven questions to determine your ideal customer profile;
- Tactics to ensure your account based marketing starts on the right foot;
- Sample timelines for sales and marketing teams to start executing ABM plays; and
- Battle-tested ABM plays with all the nitty-gritty, tactical details you need to inspire you to “do some ABM.”
