Even as lead generation tactics become more sophisticated, marketers continue to struggle to find valuable leads that are willing to sit down with a sales rep and make a purchase.
In the latest e-book from 3D2B, titled: Bridge The Divide Between Sales & Marketing: Lead Generation With A Human Touch, readers can learn new ways to leverage human interaction to boost overall lead gen effectiveness.
Other topics covered in the e-book include:
- The sales lead “black hole,” and how to avoid it;
- The pros and cons of the always-connected world, and how it affects your lead gen strategy;
- How BANTS criteria can boost your lead qualification system; and
- Why lead generation requires personalization to be effective, and how to use it.