COVID-19 Update

Bridge The Divide Between Sales & Marketing

Even as lead generation tactics become more sophisticated, marketers continue to struggle to find valuable leads that are willing to sit down with a sales rep and make a purchase.

In the latest e-book from 3D2B, titled: Bridge The Divide Between Sales & Marketing: Lead Generation With A Human Touch, readers can learn new ways to leverage human interaction to boost overall lead gen effectiveness.

Other topics covered in the e-book include:

  • The sales lead “black hole,” and how to avoid it;
  • The pros and cons of the always-connected world, and how it affects your lead gen strategy;
  • How BANTS criteria can boost your lead qualification system; and
  • Why lead generation requires personalization to be effective, and how to use it.

Complete the form below to learn how adding some human touch is the best way to gain success with your lead generation initiatives.