Lead-Management Workbook

Everything You Need to Know About Moving Prospects Through the Pipeline. This workbook is packed with 40 pages of expert tips and hands-on exercises to help you nurture leads through the buying cycle, develop a comprehensive lead-scoring model, deliver accurate, unbiased ROI reporting, and so much more.

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B2B Marketing Exchange
B2B Marketing Exchange East
Campaign Optimization Series
Buyer Insights & Intelligence Series
Strategy & Planning Series