E-books
Eight Ways Pardot Can Unlock Salesforce CRM
More than half of top-performing companies have adopted marketing automation, and almost 80% of marketers…
eSigning 101: What, Why, When & How
Customers are demanding more digital interactions from companies, yet 75% of businesses have yet to…
Your Good Leads Are Dying. Here’s Why (And How To Fix It)
In a recent survey, 39% of B2B marketing and sales professionals said they believe a…
Financial Services and Social Media Success
Seven in 10 financial advisors are using social networks for business, and with good reason…
New Approach, New Roles: How Sales And Marketing Partner For Effective Social Selling
Studies show that 73% of salespeople that use social selling outperform those that don't, yet…
Honoring Buyer-Focused Content That Drives Engagement Across Channels
With the fourth annual Killer Content Awards (KCAs), Demand Gen Report recognizes B2B companies that…
Leads-to-Pipeline-to-Win
Effective customer conversations are crucial for standing out among the completion, and can possible make…
Marketing Messenger: 18 Insights From CMO.com That Every Marketer Should Know
Relevant messaging that resonates with your target audience is crucial to turning prospects into closed…
Account-Based Marketing Reveals Untapped Potential
Marketing automation has become a vital tool for effective demand generation. However, is marketing automation…
Strategies For Selling Into Multiple Lines Of Business
The B2B buying process has changed. More and more influencers play a role in a…
The Three Pillars Of Data Optimization
Data quality is key to marketing and sales success in today's B2B landscape. This e-book…
The New Formula For Connecting With B2B Buyers
While many foundational aspects of the buying process have not changed, the way that buyers…
