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E-books

Evolving Persona Thinking To Win More Business

Evolving Persona Thinking To Win More Business

With an average of seven stakeholders involved in a B2B tech purchasing decision and 65% of IT staff's decision-making responsibilities extended beyond their titled scope, B2B marketers need to change their "persona thinking" at multiple levels so they can effectively engage decision-makers and target real opportunities. In this E-book, experts discuss how to use prospect-level intent data to engage buying…
The 90-Day Roadmap To Full-Funnel ABM

The 90-Day Roadmap To Full-Funnel ABM

This E-book follows a new CMO's journey as they quickly transform their outdated approach of relying on old-school lead generation programs that don't perform in today's world. It provides prescriptive insights from ABM veterans and offers specific guidance to build a more targeted approach for the right audience and then apply an integrated strategy across multiple channels and business functions…
Owner’s Manual For The Modern Demand Gen Engine

Owner’s Manual For The Modern Demand Gen Engine

Everything we know about demand generation is changing — at least, that's how it feels some days! The channels are shifting significantly, so it's more important than ever to get the fundamentals solid. In this E-book, you'll learn how to build a modern demand gen strategy that scales with your business to accelerate pipeline and increase win rates in today's…
Simplifying The Complexities Of ABM For Enterprise Organizations

Simplifying The Complexities Of ABM For Enterprise Organizations

These challenges are the result of account-level activities and engagement hidden across multiple platforms or even multiple instances of the same platform.Further, audiences suffer from target account over-marketing, and marketers suffer from compounded platform costs. This E-book will explore: Why the current ABM "best practice" disconnect exists and the risks of a one-size-fits-all approach; Common challenges hindering organizations from building…
How To Build A Revenue Engine For A Digital-First World

How To Build A Revenue Engine For A Digital-First World

Now is the time to move from a digital-reactionary to a digital-first strategy. While a mix of in-person and digital outreach has worked for many organizations — particularly when it comes to long B2B buying cycles — digital strategies that include webinars, virtual meetings, thought leadership pieces and other content will be the way forward. This E-book will examine the…
6 Proven Methods To Drive B2B Demand With Better Business Data

6 Proven Methods To Drive B2B Demand With Better Business Data

Successful demand generation strategies are dependent on actionable data. This E-book examines how recent innovations in B2B data have led to six strategies for improving demand generation, including customer use cases from Oracle, Snowflake, FedEx and other top brands explaining how it all comes together. Grab a copy now to learn how these top brands are turning data into a…
Content Syndication 2.0: Leveraging Intent Data To Increase Pipeline

Content Syndication 2.0: Leveraging Intent Data To Increase Pipeline

Content syndication — the practice of publishing your organization's content, such as blog posts, white papers, infographics and videos on third-party websites — can increase brand awareness, drive organic traffic to your website and generate new leads. Yet, at the same time, content syndication is playing a larger role in demand generation. But an increasingly crowded digital landscape can make…