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Can Marketing & Comms Work Together to Amplify Earned Media Output?

Can Marketing & Comms Work Together to Amplify Earned Media Output?

New research from the CMO Council found that 81% of business leaders believe that the…

Content Marketing In Times Of Uncertainty

Content Marketing In Times Of Uncertainty

As buyers shift to digital engagement with brands and marketers, having a strong content marketing…

Content Marketing Stats & Facts

Content Marketing Stats & Facts

Despite the prominence of content, only one in five marketers know the best ways to…

How Bad Data Hurts B2B Companies

How Bad Data Hurts B2B Companies

Bad data can hinder the effectiveness of marketing strategies and fail to deliver accurate insights…

B2B vs. B2C Customer Support

B2B vs. B2C Customer Support

As more B2B companies take cues from B2C customer support practices, B2B marketers can become…

B2B E-commerce Trends 2020

B2B E-commerce Trends 2020

This infographic from Magneto highlights nine current trends marketing and sales teams need to know…

Top 5 Content Marketing Trends For 2020

Top 5 Content Marketing Trends For 2020

This infographic from Grazitti Interactive highlights five forms of content currently influencing the B2B space,…

7 Ways To Perfect Your B2B Marketing Strategy In 2020

7 Ways To Perfect Your B2B Marketing Strategy In 2020

B2B marketers need to constantly refresh their strategies to adapt to shifting buyer expectations, drive…

The Inbound Marketing Infographic For B2B Companies

The Inbound Marketing Infographic For B2B Companies

For B2B businesses, inbound marketing hinges on providing relevant content to inform buyers' purchase decisions.…

B2B Lead Generation Statistics Via Email Marketing

B2B Lead Generation Statistics Via Email Marketing

Lead generation is integral to sales and marketing success, and email continues to be a…

Inside The B2B Tech Purchase

Inside The B2B Tech Purchase

When marketing IT and B2B tech solutions, marketers need to understand the buyer, their needs…

Am I Reaching & Engaging With The Right People In The DMU?

Am I Reaching & Engaging With The Right People In The DMU?

When marketing to an individual within a decision-making unit (DMU), it's important to understand their…

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