B2B content demands are skyrocketing, but most teams are stuck in outdated models that slow them down, perpetuate silos, and make it harder to achieve impactful content acceleration. With growing pressure to deliver personalized, high-impact content at scale, it’s time to rethink the way B2B content gets planned, created, and activated.
Join Adobe to explore what a modern B2B content operating model really looks like — anchored in current best practices while evolving with AI-powered workflows. You’ll get a look at both what leading enterprises are doing today and where content operations are heading next.
We’ll also uncover:
- The core principles of a modern B2B content operating model and why it’s a game changer;
- How to better align teams, tools, and workflows to scale personalized content production; and
- Real-world examples of current and future state content operations from a leading global enterprise that drive both operational efficiency and revenue.
