Organizations that measure the entire customer lifecycle see a 20% increase in customer satisfaction and up to a 15% increase in revenue.
Surveys are perfect for this because they give customers a quick, convenient way to provide candid and thoughtful feedback, and require little effort to send multiple times to even very large groups of people.
Check out this guide to get tips for every step of developing a customer feedback program using surveys, including:
- Building your Voice of the Customer strategy from the ground up;
- The steps for designing your survey;
- Where and how often to send your survey;
- Finding and showcasing engagement data through in-depth analysis; and
- Putting your data to use and taking action.
