Despite a penchant for anonymity, more than half (58%) of B2B buyers are looking for hyper-personalized outreach — meaning practitioners need to proactively identify buyer signals to serve up relevant content and offers. This requires a strong intent data strategy, which includes integrating intent insights with firmographic and technographic data to craft appropriate messages that engage these elusive buyers.
But businesses can’t just collect data to store in a warehouse or CRM. Instead, they must effectively interpret and apply it to their sales and marketing strategies to craft the outreach buyers crave. To better understand the current intent/signal landscape, this special report will uncover how to:
- Balance buyers’ desires for hyper-relevant content with their privacy concerns;
- Seamlessly integrate intent data with CRM systems and ensure all necessary parties have access to it;
- Identify specific accounts that are actively researching offerings;
- Tailor experiences to match the specific needs and preferences of individual prospects; and
- Anticipate customer needs to reach out at the optimal time.
