Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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2023 Marketing Measurement & Attribution Survey: Orgs Focused On Generating Granular Insights To Increase Precision
The B2B world is operating in a bleak reality: Everyone’s budget got ripped up due…
5 Key Metrics Every CMO Should Be Tracking
To ensure that marketing campaigns are effective in achieving business goals, there are five key…
How Search Changed Last Year
With so much change year-over-year, it only makes sense that people's search habits evolved, too.…
Mastering The Trifecta: AI, Marketing & Sales
Aired On: June 22, 2023 @ 2 PM ET / 11 AM PT Featuring Justin Keller,…
State Of SMS/Texting Capabilities: Crafting Short & Sweet Sends Through Generative AI
The power of mobile outreach is quickly being realized in the B2B market: In a…
Popular Email Greetings & Sign-Offs
Hi readers, Did you know that 67% of marketers don't put any thought into how…
How To Fuel Your Marketing Strategy & Drive Growth With Feedback
Aired On: June 8, 2023 @ 2 PM ET / 11 AM PT Without the right…
State Of Virtual Events: Striking The Right Balance Between Physical & Online Gatherings
The state of virtual events remains strong, even as organizations and attendees become more comfortable…
The Email Marketing Funnel
Modern buyers have little tolerance for spammy, impersonal content — and email is one of…
State Of Account-Based Strategies: Practitioners Bullish On Customer Acquisition Campaigns; Focused On Improving Internal Alignment
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and…
9 Email Design Trends To Help You Gain A Design Edge Over Your Competitor’s In 2023
Email is a marketing mainstay — research shows it can generate incredible 4,200% ROI, and…
2023 Killer Content Awards: Climbing The Content Mountain
At the B2B Marketing Exchange, attendees stumbled upon a cache of content treasure — The…
