Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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How Generative AI Is Changing Marketing
The marketing landscape is continuously evolving, and businesses need to stay ahead of the curve…
Four Ways to Unlock Real Revenue Growth with (More) Buying Signals
Aired On: May 18, 2023 @ 2 PM ET / 11 AM PT Chances are, if…
What’s Working In Content Distribution & Engagement? Delivering Engaging, Thoughtful Content That Speaks To Prospects
B2B marketers are searching for ways to improve the buyer experience and better connect with…
From Office To WFH: What B2B Needs To Know About CTV Measurement
The marketing mix has shifted, and B2B looks a little different these days: The TV…
24 Dos & Don’ts Of Social Media
According to the "2023 Demand Generation Benchmark Survey," 45% of marketers will invest in their…
State Of Artificial Intelligence: With AI In Its Infancy, B2B Orgs Begin To Prioritize Early Adoption
Artificial intelligence (AI) is reshaping the B2B industry due to its uncanny ability to automate…
The Operations & Processes Survey Report
All too often, a stellar marketing team finds itself handicapped by an inefficient tech stack.…
B2B Audiences: They Watch TV Just Like The Rest Of Us
Connected TV (CTV) is a space that is still relatively open for B2B businesses like…
How To Make An Infographic In 5 Steps
Infographics are designed to break down complex topics in a visually pleasing manner — but…
2023 State Of Omnichannel Marketing: Harnessing The Power Of Data & Technology To Optimize Lead & Sales Growth
As businesses increasingly rely on digital marketing and technology to reach their audiences, omnichannel marketing…
10 Email A/B Testing Best Practices
To improve your email campaigns in a repeatable way — and drive more engagement, generate…
2023 Content Preferences Survey Report: Personalized, Data-Backed Content Enables B2B Teams To Fast Track Buyer Enablement, Speed Up Path To Purchase
An adept content marketing strategy is one that is treated as a living document —…
