Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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Tips For Optimizing Your Marketing Videos
Video success goes beyond the creative execution — it's also imperative practitioners provide a high-quality…
The Psychology Of Color In Marketing
Color has an interesting way of invoking emotions and subconsciously impacting humans' feelings. This infographic…
What’s Working In Lead Nurturing & Acceleration? Practitioners Working Toward Humanizing Nurture Strategies
Converting B2B prospects into buyers is often a complicated, lengthy process. This is especially true…
The State Of In-Person Events
In-person events are back, and this infographic outlines how event planners are organizing them, the…
The B2B Social Marketer’s Guide To Connected TV
Connected TV (CTV) isn’t a far leap from your tried-and-true social platforms. As a social…
The Anatomy Of A Great Sales Outreach Email
The average ROI for email campaigns is 4002% — or $42 for every $1 spent,…
2022 State Of Database Quality & Accuracy: Practitioners Delivering Deeper Buyer Intelligence & Personalizing Marketing Messages
As more buyers demand relevant, customized engagement, marketing teams are prioritizing their database strategies to…
What’s Working In B2B Advertising? Practitioners Increasing Engagement Through Interactivity & Platform Diversification
In the era of self-service buying journeys, B2B advertising is simultaneously a marketer’s best friend…
How To Formulate A More Effective Approach To TikTok Marketing
TikTok is projected to reach 1.5 billion users by the end of 2022 and, as…
10 Key Roles Of The Best Sales Managers
With the help of a survey of more than 1,000 sellers and sales managers, this…
ABM Benchmark Survey: As ABM Programs Mature, Practitioners Are Building Stronger Relationships & Generating Better ROI
ABM gets better with age — but unfortunately, practitioners don’t have the luxury of pouring…
How To Brand Your Emails Like A Pro
Whether you're just implementing an email marketing strategy or wanting to ensure your branding is…
