Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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What’s Working In Buyer Engagement? ‘Stripping The Fluff’ & Focusing Content On Buyers’ Pain Points & Needs
Engaging buyers is the crux of all marketing efforts, but practitioners are tasked with climbing…
2022 C-Suite Go-To-Market Benchmark Survey
The B2B market is evolving rapidly — and the need for smarter go-to-market (GTM) strategies…
How To Motivate Today’s Employees
As the workforce evolves, employee motivations are evolving with it — and so must leaders.…
11 Tips To Improve & Refine Your SEO Strategy
The SEO landscape is shifting rapidly — most websites have dealt with significant declines in…
What’s Working In Digital Experiences? Organizations Drive Engagement With Personalization, Emotion & Data
As B2B buyers’ expectations for digital experiences continues to rise, so will the bar for…
25 Twitter Marketing Tips That Actually Work
As social media becomes increasingly important for B2B marketers, this infographic provides 25 tips for…
The New Best Times To Post On Social Media In 2022
Social media marketing is often a numbers game with a focus on engagement rates, shares,…
What’s Working In Channel Partner Incentives
Despite being a mainstay of most channel partner programs, incentives are falling short of achieving…
How To Plan, Build & Scale Your ABM Strategy In Record Time
Stefanie Neer started at Drift to lead all things ABM back in May. While it’s…
What B2B Tech Marketers Are Doing In 2022
According to research from FINITE and 93x, 80% of B2B marketers said they met or…
Why ABM Is A Must During A Down Economy
As marketing teams prepare for an economic downturn, one approach is standing out for its…
2022 State Of Direct Mail: Marketers Fold Direct Mail, Gifting Into Integrated, Omnichannel Campaigns, Automate Processes For Success
Direct mail is still a key channel to engage prospects, customers and even employees in…
