Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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The Real Cost Of Corporate Gifting
When it comes to your marketing efforts, you might be surprised to hear that not…
2022 State Of Integrated Marketing: Leveraging Technology To Orchestrate Cohesive, Multichannel Campaigns
Integrated marketing campaigns are no longer aspirational. They are the norm. But these types of…
Marketers On The Metaverse
The metaverse, cryptocurrency and NFTs are everywhere — but what potential do they hold for…
Three Touches Aren’t Enough: Triple Your Opportunities With New Field Trial Data That Dispels Old Myths
Aired On: May 18, 2022 @ 2 PM ET / 11 AM PT When following up…
5 Steps To Empower Your Sales Team With Content Experiences
The sales and marketing disconnect often leads to disjointed brand communication, meaning it's imperative that…
What’s Working In Intent-Based Strategies: Organizations Prioritize ‘Slow Drip’ Strategies To Engage Buyers
The modern B2B buyer is stealth — they frequently decline cookies and operate under the…
2022 Digital Experience Benchmark Report
If you’re looking for insights into the latest global shifts and trends in digital consumer…
2022 Content Preferences Survey: B2B Buyers Crave Concise, Research-Based Content To Inform Purchasing Process
While content has always been an important part of a strong marketing strategy, it became…
Data Collection In A Post-Cookie World
With relatively new regulations implemented by big tech companies increasingly limiting the use of cookies…
What’s Working In Demand Generation: Content Is Key As Shift From Digital-Only To Hybrid Strategies Continues
B2B organizations are growing more aggressive with their demand generation strategies in 2022 — and…
Strategic ABM Gifting: A CMO’s Silver Bullet To Engage The Enterprise
In the remote work era, prospects crave humanized experiences more than ever. It’s not surprising,…
7 Perks Of Sales & Marketing Alignment
Getting marketing and sales teams on the same page often feels like herding cats —…
