Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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What’s Working In B2B Advertising: B2B Advertisers Overhaul Targeting & Identification Processes, Implement Engagement Metrics & AI For Account-Based Advertising
Although Gartner research found that marketers’ digital ad spend increased by 72% in 2021, marketing budgets…
7 Ways To Drive More Revenue With B2B Video Marketing
B2B marketing is unquestionably digital-first, and video has quickly become the medium of choice to…
Using Intent Data To Power More Fully Integrated ABM
When most people talk about ABM, they focus on the ‘M’ out of the gate.…
Mid-Year Digital Marketing Trends Report 2021
The worldwide shift to remote work spurred different purchasing behaviors among consumers, prompting all businesses…
Massive Sales Time-Wasters… And How To Fix Them
Gartner research shows that only 23% of B2B sales reps believe they are prepared to…
Inbound vs Outbound Lead Generation: A Visual Comparison
Effective lead generation depends on an organization's ability to differentiate their inbound and outbound programs.…
B2B Marketing Video Facts You Should Know
The acceleration of digital content has blessed B2B marketers with a plethora of content types…
Building Better Experiences: Why Audience-Centric Experiences Are Key To Better B2B Results
For several years, the buyer’s journey was gently shifting toward a self-service model. In 2020,…
State Of Database Quality & Accuracy: Keeping Databases Up To Date Remains Crucial; Organizations Adapting To Changing Privacy Restrictions
Database maintenance is one of the least glamorous aspects of B2B marketing. But it’s arguably…
Digital Business Trends Influencing Today’s B2B Landscape
Buyers' journeys are growing in complexity as shifting demographics, changing preferences and new channels cause…
What’s Working In Account-Based Marketing? Organizations Focus On Experiential Campaigns & Internal Alignment For ABM Success
The popularity and successes of account-based marketing (ABM) are unmatched. Demand Gen Report research revealed…
How To Optimize Brand And Demand For Marketing Growth
Research from Demand Gen Report shows that 43% of businesses are prioritizing brand awareness and…
