Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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Marketing Measurement & Attribution Survey Report: B2B Organizations Double Down On Tried-And-True Methods With A Focus On Tracking Digital Engagement
As the B2B marketing industry emerges from the Covid-19 pandemic more flexible and digitally focused,…
How Does Bad Data Affect Business
With so many businesses relying intent signals and behavioral data to inform their marketing and…
What’s Working In Digital Experiences: Marketers Turn To Customized “Live” Experiences, Chat, Podcasts & Other Creative Approaches To Engage Buyers
With B2C digital experiences continuing to raise the bar and Zoom fatigue setting in, many…
Marketing Automations In Hybrid & Online Events: 6 Steps For More Efficient Event Communication
Marketing automation is a powerful tool in B2B event marketers' toolkits, but there are certain…
CXO Conversations: Jon Miller Spotlights The Rise Of ABX, State Of Marketing Automation
Welcome back to Demand Gen Report’s CXO Conversations, a video interview series that provides our…
A Small Business Guide To Starting A Podcast
Podcasting has risen as one of the more valuable content forms in B2B, as it…
2021 State of Virtual Events: Virtual Events Evolve Rapidly From Blockbuster Happenings To More Intimate Gatherings
With Covid-19 restrictions rolling back and millions of vaccines now available nationwide, marketers are eager…
How To Sell To C-suite Executives?
This infographic from TD Insights highlights some of the key metrics, tactics and tools for…
9 Ways To Help Increase Attendance At Your Next Virtual Event
As COVID-19 put a pause on in-person meetups, marketing events have gone virtual. Now more…
What’s Working In Intent-Based Strategies?
Intent data is taking the industry by storm — according to Demand Gen Report’s 2021…
9 Ways To Use Meal-Based Marketing Throughout The Sales Funnel
Let’s face it: “Zoom fatigue” is real. People are experiencing virtual burnout, yet every day,…
B2B Marketing Mix 2021
New Sagefrog research shows marketers displaying a healthy marketing mix in 2021, with 84% relying…
