Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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What’s Working In Modern Analytics: New Metrics, Predictive Tools & Datasets For Accurate Lead Investment & Attribution
Modern marketing analytics have been identified as critical for B2B workflows, data quality, lead and…
The Human Touch: Achieve Humanization In A Digital Marketing World
We’re all looking to create a lasting impression to stand out loud and clear above…
2021 State Of ABM: Blending Traditional Demand Gen With ABM, Focusing On Intent Data & Personalization To Boost Engagement
While there’s no shortage of best practice claims for ABM, there’s plenty of certainty surrounding…
B2B Digital Marketing Trends In 2021
With Forrester research suggesting E-commerce and other digital strategies will generate $1.8 trillion in B2B…
CXO Conversations: PowerReviews VP of Marketing Discusses Best Practices For Leveraging & Generating Customer Reviews
Welcome back to Demand Gen Report’s CXO Conversations, a video interview series that provides our…
What’s Working In Demand Generation? How The Pivot To Digital Increased Reliance On Demand Gen, Forcing Marketers To Reevaluate Tried & True Marketing Initiatives
It’s difficult to find a year that presented more challenges for demand generation marketers than…
B2B Sales Metrics
This infographic spotlights six key metrics sales leaders should track to improve performance and revenue…
Building Better Customer Relationships By Using Incentives
The way we reach and market to our customers and prospects has changed. As in-person…
CMO Council Study Reveals: How To Get It Done In 2021
New research from the CMO Council revealed that more than two-thirds of marketers believe they…
The B2B Practitioner’s Guide To Data-Fueled Marketing
For successful B2B organizations, keeping a pulse on customers’ changing needs is critical. In today’s…
CXO Conversations: 6sense CMO Discusses ABM’s Adaption To The Digital World
Welcome back to Demand Gen Report’s CXO Conversations, a video interview series that provides our…
Connect With Today’s Buyer In Channels They Find Most Effective
With buyer expectations constantly shifting, connecting with them is becoming more challenging for B2B marketers.…
