Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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Conversion Best Practices Toolkit
At a time when customers demand more from their digital interactions with companies across a…
Evolving Persona Thinking To Win More Business
With an average of seven stakeholders involved in a B2B tech purchasing decision and 65%…
Demand Generation Benchmark Survey Report: B2B Orgs Laser-Focused On ABM & Content Marketing To Engage Audiences Virtually Via Traditional Channels
The events of 2020 turned most B2B organizations’ demand generation strategies on their heads,…
Latest Trends In Social Media Marketing: B2B Vs. B2C
Social media marketing is a totally separate ballgame for B2B orgs. This infographic from Grazitti…
Why Is Branding Essential For B2B Sites?
In this age of digital transformation, marketers are relying more on their branded websites to…
Counting Down The Top 10 B2B Marketing Trends For 2021
With a new year bringing new challenges, marketers are exploring strategies such as referrals, search…
CXO Conversations: SurveyMonkey CMO Discusses The Value Of Customer & Employee Feedback
Welcome back to Demand Gen Report’s CXO Conversations, a video interview series that provides our…
2021 B2B Marketing Resolutions
When we built out our personal and professional 2020 resolutions, we had no idea what…
Advertiser Checklist For Success: Retargeting
With the start of the new year, leveraging retargeting tactics to get more bang for…
2021 Database Strategies & Contact Acquisition Survey Report: Marketers Look To Fine-Tune Database Initiatives With Deeper Insights, Third-Party Partnerships
This year’s Database Strategies & Contact Acquisition Benchmark Survey Report showed B2B teams are making…
Top 10 Stories Of 2020: COVID-19 Serves As A Catalyst For New Methods Of Marketing Excellence
While the B2B industry is constantly evolving, none of us were prepared for just how…
Data-Driven Marketing Strategies: Key Objectives & Challenges Faced By B2B Marketing Experts
In today's digital world, data-driven marketing is no longer a nice-to-have — it's a must-have.…
