Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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2020 B2B Innovator Awards Report
The fourth-annual B2B Innovator Awards spotlight a new class of 31 innovative and agile B2B…
2020 State Of Content Curation & Repurposing: A Close Examination On How Content Marketers Can Reach Wider Audiences & Buyers With Less
In this virtual-only world, content is more important than ever. However, withslashed budgets and small…
How To Win Business With B2B Video Marketing
Video is making waves in the B2B space, with many marketers leveraging it to market…
CXO Conversations: Demandbase CMO Discusses Sales/Marketing Unification, Shares Sneak Peek Into New ABM Platform
Welcome back to Demand Gen Report’s CXO Conversations, a new video interview series that will…
Owner’s Manual For The Modern Demand Gen Engine
Everything we know about demand generation is changing — at least, that’s how it feels…
8 Vital Types Of B2B Marketing Content
Content is king, but deciding which type of content best fits your business website strategy…
2020 ABM Benchmark Survey Report: Doubling Down On ABM: Research Shows More B2B Brands Stepping Up Their Investments & Approaches To Account Selection, Segmentation & Channel Strategies
As B2B continues to grow digitally, maintaining contact with key buyers and accounts has taken…
B2B Tech Content Marketing Trends
Research shows that 75% of tech marketers said their organization will product more content thisyear,…
Simplifying The Complexities Of ABM For Enterprise Organizations
These challenges are the result of account-level activities and engagement hidden across multiple platforms or…
CXO Conversations: TrustRadius Founder & CEO Shares Importance Of Using Review Sites To Fuel Marketing Efforts
Demand Gen Report research shows that one of the first resources used by buyers to…
How Technographic Data Could Boost Sales
B2B organizations rely on marketing technology in their daily operations, and that technographic data can…
The State Of Integrated Marketing In B2B
Integrated marketing has rapidly become an essential strategy for B2B marketers. By implementing an orchestrated…
