Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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10 Ways To Use AI In The Sales Process
RAIN Group recently surveyed more than 250 sales leaders, managers, enablement professionals, and sellers to…
2024 Demand Generation Benchmark Survey: The Renaissance Of ABM & Urgent Adoption Of Intent Data
Demand generation strategies are no longer just teetering on the precipice of change: They’re fully…
2024 State Of Intent-Driven Strategies
Illuminating Account Insights Through First-Party Data & Intent Layering Intent and signal data are nearly…
The Difference Between Micro- & Nano-Influencers
Recent research found that 86% of B2B organizations are using influencers to help build brand credibility,…
2024 State Of Sales Acceleration: Driving Value Through Personalized Experiences & New Tech
The B2B industry underwent a profound transformation marked by the convergence of digital advancements, changing…
7 Steps To Mastering Social Media Management
Social media is essential to business growth, but the ever-evolving trends and user preferences make…
B2B Uncovered: A Dual Perspective On Buyer Experience & Engagement
Cracking the code of the B2B buyer experience is no small feat, but it’s a…
What’s Working In Corporate Gifting In 2024? Streamlining Processes Through Tools & Tech
In an era where personalized content and brand differentiation are critical, corporate gifting remains a…
Harnessing LinkedIn’s Professional Network For Growth
LinkedIn can be an efficient marketing strategy to generate more leads and brand awareness— this…
How To Craft Evergreen Content
For content to be classified as evergreen, it needs to be continuously relevant and fresh…
What’s Working In Data Science In 2024? Data Ownership Shifting Hands; Increased Focus On Predictive Analytics
Given the abundance of data available to B2B practitioners, it’s no surprise that organizations need…
B2B Marketing Benchmark: Spotlight On The Tech Industry
Despite budget challenges, marketers at B2B technology companies are optimistic about the future and excited…
