Resources
Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? This is where you’ll find it!
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Why B2B Marketers Should Be Using Webinars At All Stages Of The Customer Journey
Webinars are the third most commonly consumed content for professional reasons. This infographic from GoToMeeting…
How To Collect And Act On The Net Promoter Score
Collect customer feedback? That’s a great start! Research shows that 83% of businesses who describe…
2019 Marketing Measurement & Attribution Survey Report
Benchmark Research Shows Reporting Matures To Track More ABM & Conversion At Specific Stages Of…
The 2019 State Of Content Marketing
Almost half (41%) of marketing budgets are now spent on content marketing, up from 23%…
2019 Trends In Personalization
This infographic from Evergage highlights new research on personalization trends in B2B, including that 98%…
The Enterprise Guide To Perfected Personalization
Several hurdles and challenges have prevented B2B enterprises from utilizing intent data to effectively provide…
LinkedIn State Of Sales: Some Numbers To Help You Hit Yours
This infographic from LinkedIn reveals key findings from its third-annual State of Sales Report, including…
4 Problems With Marketing Automation
This infographic from ZoomInfo details four of the top marketing automation challenges, such as data…
ABM Playbook: Tips And Tactics For Account Based Marketing Success
ABM. The acronym is bouncing off walls and whiteboards across the industry, as account-based marketing…
The Complete Data Enrichment Survival Guide For Marketing And Sales
Data enrichment, when done right, can add tremendous value to your account and contact database.…
2019 State Of Account-Based Marketing
ABM 2.0: Leaders Enhance ABM Practices, Prove ROI With More Targeted Messaging & Experiences Research…
Sales Vs. Marketing: Fight For The Throne
The final season of "Game of Thrones" may be here but the fight for the…
